In his recent Amazon ad, LeBron James may be daydreaming about Prime Day sales, but his real-life priorities are unfanciful: restoring his knee to full health before training camp
FILE—On February 10, 2025, in Los Angeles, LeBron James, a forward for the Los Angeles Lakers, plays during the first half of an NBA basketball game against the Utah Jazz. (Mark J. Terrill/AP Photo, File)
The star player for the Los Angeles Lakers intends to return for his 23rd NBA season, becoming the first player in league history to accomplish that feat. However, James is putting rest and recuperation first before returning to the court following a knee injury he suffered in the Lakers’ playoff run finale.
After the Lakers’ season-ending defeat to the Minnesota Timberwolves in April, James, 40, reported that his left knee is feeling “good” despite spraining a ligament. He stressed that in order to perform at his best, he must continue to maintain his body through strict diet and exercise regimens.
“I have plenty of time to heal my injury, my knee, and the rest of my body so that when training camp starts in late September, I’m as close to 100% as possible,” James told The Associated Press. In an interview, he talked about starring in a brand-new 60-second ad titled “What’s Next?,” which details the July 8–11 Prime Day dates as part of a global “Greatness is a Deal Away” campaign.
n addition to launching his men’s grooming line and hosting the “Mind the Game” podcast with NBA legend Steve Nash through Wondery, James has now established a broad partnership with Amazon.
When asked if the retirement rumors are real in the commercial, James’ focus veers to the deals. Discounts may entice the NBA’s all-time top scorer, but he is far from finished playing. He still has a strong desire to compete and thrives on the daily grind, which includes shootarounds, film sessions, and practices.